'Chiltern Shares': Creating and Growing Your Business

'Chiltern Shares' is a training series designed to support Music Therapists in growing and sustaining their work, whether you’re running a small business, working as a freelancer or exploring new opportunities.

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Session 1 of 'Chiltern Shares': Navigating Social Media and Messaging

Social media is a powerful tool for Music Therapists and small organisations, helping to raise awareness and connect with communities. But it also comes with challenges - from ethical considerations to audience engagement. In this session, our Communications Lead, Katie Dunne, shares insights from Chiltern’s journey, exploring what has worked, what has been challenging, and how to craft a message that is authentic, inclusive, and impactful.

This session will provide practical guidance on navigating social media effectively while ensuring ethical storytelling and professional growth. We’ll also explore alternative ways to communicate about your work for those who may not use social media.

Who is this for? Small music therapy organisations and freelance Music Therapists looking to refine their communication strategy.

What we’ll cover:

• Navigating social media as a Music Therapist – striking the balance between visibility and ethical responsibility
• Inclusivity & consent – sharing stories while protecting client confidentiality
• Idea generation & content planning – crafting an authentic message that aligns with the way you work
• Ethical storytelling – how to showcase impact without exploiting vulnerability
• Building awareness and engaging your community – using social media and other communication tools to expand reach while staying true to your practice
• Planning and reviewing content as a small team or solo practitioner

Location

Online (Zoom)

Pricing

We’re offering tiered pricing for this event to reflect different working contexts - from sole freelancers to larger organisations - so you can choose the rate that best fits your situation. Our aim is to keep the training accessible while supporting the sustainability of our work.

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Also in the 'Chiltern Shares' series...

"The Business of Music Therapy – Set-Up & Sustainability" on 19th June

"Managing the Day-to-Day Practicalities of Music Therapy" on 5th August

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Multi-event Discounts available:

If booking onto 2 sessions in the Chiltern Shares series, enter discount code ChilternShares10 for a 10% discount on both sessions

If booking onto all 3 sessions in the series, enter discount code ChilternShares20 for a 20% discount on all 3 sessions.

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For student/newly qualified discounts on any ticket, please contact us directly at training@chilternmusictherapy.co.uk to request a code.

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Coming up next in the 'Chiltern Shares' series - "The Business of Music Therapy – Set-Up & Sustainability" on 19th June

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